Professional Profile
Orange County, California
Creative Strategist + Business Developer
DAVID
SHERDIL.
Explore My Work
Three connected areas of practice
CREATIVE + STRATEGIC CAPABILITIES
HOW I TURN IDEAS INTO IMPACT.
BRANDING
DESIGN
- Logo and identity development
- Brand guideline creation
- Visual system refinement
- Digital and print consistency
BRAND
MESSAGING
- Brand voice development
- Positioning and value propositions
- Campaign messaging
- Audience-focused copywriting
PUBLIC
RELATIONS
- Media and community outreach
- Press release development
- Reputation management
- Public-facing campaign strategy
GRAPHIC
DESIGN
- Social media graphics
- Marketing and sales materials
- Print and digital collateral
- Branded campaign assets
POSITIONING + VOICE + COPY
BRAND MESSAGING.
I develop message systems that turn a business's value into clear, memorable language—then adapt that language across the places where customers discover, evaluate, and experience the brand.
ACREVEST
Real value,
made simple.
MESSAGING DIRECTION
Establish a clear, trustworthy message where no defined messaging system previously existed.
CORE MESSAGE
At Acrevest, we turn unused property into opportunity. We work directly with property owners, making fair, straightforward cash offers.
VOICE
Professional, direct, reassuring
AUDIENCE
Property owners nationwide
APPLIED ACROSS
EXTRNL
VISION
Envision,
out of the ordinary.
MESSAGING DIRECTION
Translate an unconventional artistic identity into language centered on expression, imagination, and access.
SUPPORTING MESSAGE
Art for people bringing their dreams into the world.
VOICE
Expressive, unconventional, accessible
AUDIENCE
Creative + culture-focused audiences
APPLIED ACROSS
THE WINDOW
GUY
Don't be shy.
Call The Window Guy.
MESSAGING DIRECTION
Create an approachable, memorable phrase that makes a local service business instantly recognizable.
PROOF MESSAGE
Top-rated, five-star window cleaning in Orange County, California.
VOICE
Young, resourceful, approachable
AUDIENCE
Homeowners + local businesses
APPLIED ACROSS
ELYSIUM
CAPTURES
Leave the candids
to us.
MESSAGING DIRECTION
Position candid documentation as an emotionally honest experience delivered with editorial polish.
CORE MESSAGE
We document celebrations with an editorial eye and an instinct for what is real through cinematic filmmaking and photography.
VOICE
Wholesome, candid, cinematic
AUDIENCE
Couples planning celebrations
APPLIED ACROSS
DIRECT COMMUNICATION + ENGAGEMENT
02 / 03EMAIL NEWSLETTERS.
I design branded newsletters that combine clear messaging, strong visual hierarchy, and purposeful calls to action to keep audiences informed and engaged.
BRAND GOVERNANCE + CONSISTENCY
03 / 03BRANDING GUIDE.
I create practical brand guides that organize logo usage, color, typography, imagery, and voice into standards teams can apply consistently.
STRATEGY + SUSTAINABLE GROWTH
BUSINESS DEVELOPMENT.
I connect marketing, operations, and growth strategy to help businesses improve how they attract clients, deliver services, and pursue new opportunities.
MARKETING
I align marketing with broader business goals, refining how services are positioned, presented, and discovered. My work connects messaging, website structure, and client-facing systems to stronger lead generation.
- Website structure and lead-flow optimization
- Service positioning and messaging clarity
- Marketing and growth-strategy alignment
- Client-facing system development
OPERATIONS
I improve the systems behind day-to-day service delivery by evaluating workflows, identifying inefficiencies, and creating practical structures that support clarity, consistency, and scalability.
- Workflow and process restructuring
- Intake and operational form development
- Service-model optimization
- Efficiency and consistency improvements
DEVELOPMENT
I identify sustainable growth opportunities that align with a business's capabilities and long-term direction, from new services and partnerships to broader strategic growth planning.
- Strategic partnership support
- Opportunity and growth planning
- Service-offering refinement
- Long-term business alignment
SELECTED WEBSITE WORK
DIGITAL EXPERIENCES
BUILT WITH PURPOSE.
Each website is approached as a working business system—built to communicate clearly, strengthen the brand, and guide audiences toward action.
Acrevest LLC
Brand positioning, digital strategy, and web development for a growing real-estate investment company.
Visit Website ↗The Window Guy
A customer-focused digital presence supporting reputation, lead generation, and service-business growth.
Visit Website ↗Elysium Captures
A cinematic portfolio experience connecting visual storytelling with a clear and consistent digital presence.
Visit Website ↗EXTRNL Vision
Brand development, content presentation, and digital commerce built around an independent visual-art identity.
Visit Website ↗Prolific Ventures
A sharp digital platform presenting strategic partnership, operating systems, and growth support for service businesses.
Visit Website ↗Celeste Barrios Designs
A refined service website presenting virtual consultations, full-room design, kitchen and bath work, and design for resale.
Visit Website ↗Pocket Dispo
A product-led digital storefront designed to introduce the concept clearly and move customers toward purchase.
Visit Website ↗SELECTED CLIENT CONTRIBUTIONS
HOW I HELP
BRANDS MOVE FORWARD.
I create strategic, creative, and digital solutions built around each client's identity, audience, and next stage of growth.
ACREVEST
I helped shape Acrevest into a more focused and recognizable real estate brand while developing the website and CRM foundation needed for consistent marketing and long-term business growth.
- 01Brand Strategy
- 02Visual Identity Direction
- 03Logo Development
- 04Website Development
- 05CRM
- 06General Marketing Strategy
EXTRNL VISION
I transformed an independent art project into a cohesive digital brand, expanding its presentation across content, website commerce, and coordinated marketing campaigns.
- 01Brand Identity
- 02Logo Design
- 03Product Photography
- 04Video Production
- 05Website & E-Commerce Integrations
- 06Marketing Campaigns
SUAVITY CBD
I developed a refined visual and content direction that helped position Suavity CBD as a polished, approachable wellness brand, supported by website design and Facebook integration.
- 01Brand Direction
- 02Visual Identity Support
- 03Product Photography
- 04Video Production
- 05Website Development & Design
- 06Facebook Integration
ELYSIUM CAPTURES
I created a stronger brand presentation for Elysium Captures, connecting its creative work with a clear and consistent digital presence.
- 01Brand Strategy
- 02Creative Direction
- 03Visual Identity
- 04Portfolio Presentation
- 05Website Direction
- 06Social Media Design
THE WINDOW GUY
I helped build the marketing and digital systems behind The Window Guy, supporting its evolution into a trusted Orange County service brand.
- 01Brand Development
- 02Reputation Strategy
- 03Customer Acquisition
- 04Website Development
- 05Content Production
- 06Growth Infrastructure
HALE & HUSH
I supported Hale & Hush with elevated creative assets designed to present its skincare products with clarity and consistency while supporting ongoing YouTube channel management.
- 01Creative Direction
- 02Product Photography
- 03Video Production
- 04Campaign Content
- 05Social Media Assets
- 06YouTube Management
VISUAL STORYTELLING + CREATIVE EXECUTION
PRODUCTION
DESIGN.
I create purposeful visual content that helps brands communicate clearly, strengthen their identity, and connect with audiences across platforms.
Video
Production
I develop structured, purpose-driven video content that supports brand storytelling and marketing objectives. Each project is guided by a clear goal and carried from pre-production through final delivery with consistent messaging, pacing, and visual direction.
Applications include:
- Concept and script development
- Pre-production and shoot planning
- Brand and promotional videos
- Editing and post-production
Photography
I produce cohesive photography that strengthens brand identity and supports marketing needs. From lifestyle and product imagery to branded campaigns, every visual is composed to feel professional, intentional, and consistent across digital and print applications.
Applications include:
- Product and lifestyle photography
- Brand and campaign imagery
- Website and social media assets
- Image selection and retouching
Graphic
Design
I design clear, consistent visual assets that support marketing, sales, and communication goals. Every piece follows the established brand system while adapting to its audience, format, and intended use across customer-facing touchpoints.
Applications include:
- Social media and campaign graphics
- Marketing and sales materials
- Digital and print collateral
- Presentation and layout design
MOTION + NARRATIVE
01 / 03VIDEO PRODUCTION.
I plan, produce, and edit purpose-driven videos that combine strategy, storytelling, pacing, and visual direction to support brand and campaign goals.
VISUAL STORYTELLING
02 / 03PHOTOGRAPHY.
I create polished product, lifestyle, event, and brand photography that turns real moments and physical details into intentional visual stories.
BRAND SYSTEMS + CAMPAIGN ASSETS
03 / 03COMMERCIAL DESIGN.
I translate strategy into clear, consistent visual communication through branded materials designed for campaigns, commerce, digital platforms, and print.
LET’S CONNECT
LET’S BUILD
SOMETHING
MEANINGFUL.
I’m open to opportunities across marketing, communications, media production, and business development—as well as select creative partnerships. If my experience aligns with what you’re building, I’d be glad to connect.
Orange County, California Available for on-site, hybrid, and remote opportunities.
“Thank you for taking the time to learn more about me, my experience, and the work I’ve helped build.”
Back to Top